When you think of New York City, few landmarks evoke the same sense of excitement and wonder as Times Square. At its center stands One Times Square, a building steeped in history, culture, and modern-day spectacle. Known for its towering billboards and the famous New Year’s Eve ball drop, One Times Square is more than just a structure—it’s a symbol of the city’s relentless energy and evolution. Whether you’re planning a visit to NYC or simply curious about this iconic site, this comprehensive guide will take you through its fascinating past, present, and what makes it a must-see destination in 2025.

One Times Square

One Times Square, new York

A Brief History of One Times Square

One Times Square (Wikipedia), originally known as the

New York Times Tower, was completed in 1904 as the headquarters of The New York Times. Designed by architect Cyrus L.W. Eidlitz in a striking neo-Gothic style, the 25-story building stood at 363 feet tall, making it the second-tallest structure in Manhattan at the time. Its construction marked a turning point for the area, then called Longacre Square, which was renamed Times Square on April 8, 1904, in honor of the newspaper’s new home.

The New York Times didn’t stay long, relocating to a new building on 43rd Street in 1913. However, the legacy of One Times Square endured. Over the decades, it transformed from a bustling newspaper hub into a commercial icon, reflecting the changing tides of New York City’s economy and culture.

Key Historical Milestones

1904: Construction completed, and the building opens as the New York Times headquarters.

1907: The first New Year’s Eve ball drop takes place, starting a tradition that continues to this day.

1960s: Allied Chemical acquires the building, stripping its ornate exterior for a sleek, modern marble facade.

1990s: The building becomes a canvas for massive digital billboards, cementing its status as an advertising powerhouse.

The Evolution of One Times Square

The story of One Times Square is one of constant reinvention. After the New York Times moved out, the building housed various tenants, including offices and showrooms. In the 1960s, Allied Chemical overhauled its exterior, replacing the original Gothic details with a minimalist design—a move that sparked debate among preservationists. By the mid-1990s, the building’s purpose shifted dramatically as it was enveloped in vibrant, larger-than-life billboards.

Today, One Times Square is often called the “most valuable advertising space in the world.” Its exterior generates millions of dollars annually from brands vying for visibility in one of the busiest pedestrian areas on Earth. While the interior remains largely empty—used mostly for storage and mechanical systems—the building’s outer shell thrives as a 24/7 marketing spectacle.

See Also:
When Was Times Square Built? A Historical Overview

The New Year’s Eve Ball Drop: A Global Tradition

No discussion of One Times Square is complete without mentioning the New Year’s Eve ball drop. Since its debut in 1907, this event has grown into a global phenomenon, drawing millions of in-person visitors and billions of TV viewers each year. The current ball, a dazzling geodesic sphere made of Waterford Crystal and LED lights, weighs nearly 12,000 pounds and descends 141 feet from the top of One Times Square to mark the start of the new year.

Fun Facts About the Ball Drop

The original 1907 ball was made of wood and iron, weighing just 700 pounds.

The tradition was briefly halted during World War II (1942–1943) due to wartime blackouts.

Today’s ball features over 32,000 LED lights, capable of displaying millions of colors and patterns.

For visitors in 2025, witnessing the ball drop in person is a bucket-list experience, though it requires planning—crowds gather hours in advance, and temperatures can dip below freezing. If you can’t make it on December 31, the building’s prominence ensures it’s a year-round attraction.

What to Expect When Visiting One Times Square in 2025

Located at the intersection of 42nd Street and Seventh Avenue, One Times Square anchors the “Crossroads of the World.” While you can’t tour the interior (it’s not open to the public), the surrounding area offers endless opportunities to soak in its ambiance.

Nearby Attractions

Times Square: Explore the dazzling lights, street performers, and flagship stores like the Disney Store and M&M’s World.

Broadway Theaters: Catch a world-class show just steps away from One Times Square.

Bryant Park: A short walk south, this green oasis offers a peaceful contrast to Times Square’s hustle.

Viewing Tips

For the best views of One Times Square’s billboards and the ball, head to the Times Square pedestrian plazas or the red TKTS bleachers at 47th Street. Photographers will love capturing the building’s illuminated facade at night, when the LED displays are most vibrant.

Why One Times Square Matters Today

In an era of digital advertising, One Times Square remains a testament to the power of physical space. Its billboards reach an estimated 50 million passersby annually, making it a coveted spot for brands launching campaigns or celebrating milestones. In 2025, expect to see cutting-edge ads featuring augmented reality (AR) and interactive elements, reflecting the latest trends in marketing technology.

The building also holds cultural significance. It’s a touchstone for New Yorkers and tourists alike, embodying the city’s ability to adapt and thrive. As Times Square continues to evolve—welcoming new developments like TSX Broadway and enhanced pedestrian zones—One Times Square stands as a constant, linking past and present.

Practical Information for Visitors

Address: 1475 Broadway, New York, NY 10036

Getting There: Take the NYC subway to Times Square-42nd Street station (lines 1, 2, 3, 7, N, Q, R, W, or S).

Best Time to Visit: Evenings for the full illuminated experience; avoid peak holiday crowds if possible.

Cost: Free to view from the street; nearby attractions may have fees.

Fun Facts to Impress Your Friends

One Times Square was briefly the tallest building in NYC until the Flatiron Building surpassed it in 1906.

The building’s basement once housed a subway entrance, now closed off.

Its billboards generate more revenue per square foot than almost any other real estate in the world.

The Future of One Times Square

As of 2025, One Times Square is undergoing a major redevelopment. Plans include a new observation deck, museum, and visitor center, set to open in the coming years. These additions aim to transform the building into a more interactive destination, offering panoramic views of Manhattan and exhibits on Times Square’s history. Stay tuned for updates—this iconic landmark is far from finished evolving.

Conclusion: Why One Times Square Should Be on Your NYC Itinerary

One Times Square is more than a building; it’s a living piece of New York City’s story. From its early days as a newspaper headquarters to its current role as an advertising juggernaut and New Year’s Eve centerpiece, it captures the spirit of a city that never sleeps. Whether you’re drawn by the lights, the history, or the promise of a front-row seat to the ball drop, a visit to One Times Square in 2025 promises an unforgettable experience.

Ready to explore? Add One Times Square to your NYC travel plans and discover why it remains the beating heart of Times Square. Share your thoughts or travel tips in the comments below—we’d love to hear from you!